Marketing Analytics: Forecasting Models with Excel
Master Marketing Analytics | Forecasting and Time Series analysis | Sales Forecasting | Build Forecasting models in Excel
What you'll learn
- Become proficient in using powerful tools such as excel solver to create forecasting models
- Learn about two of the most used forecasting tools: simple linear and simple multiple regression
- Learn how to estimate the trend and seasonal aspects of sales
- Learn to generate forecasts using the Ratio to Moving Average forecasting method
- Forecast using dynamic trend and seasonal index using Winter's method
- Learn forecasting for new product launch with little or no history about sales of a product
- Learn how to use S Curves to Forecast Sales of a New Product
- Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
- In-depth knowledge of data collection and data preprocessing for Linear Regression problem
- Understand how to interpret the result of Linear Regression model and translate them into actionable insight
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